Top Tips for Branding Yourself on Social Media

Branding is all about perception, as we pointed out in our previous post on ‘The Simple Way to Brand Yourself’, and there are plenty of things an alpha female like you can do to stand out.

You can get published, contribute on blogs and forums, start a website, or make full use of social media. In this article, we’re zooming in on how you can leverage social networking sites to grow your online presence and improve your professional image.

Have a catchy and unique headline

Sometimes it’s not a brand’s name that sticks to people, it’s the tag line. There’s KFC’s “It’s finger lickin’ good,” Nike’s “Just Do It,” and Apple’s “Think Different.” Despite their brevity, these slogans play a crucial role in helping the brand they represent become more memorable.

In just a few words, they give customers the most important information about a business, as well as convey the overall purpose of a brand. A well-curated headline for yourself can work just like that. Headlines work great on platforms like Twitter and Instagram.

With a 160-character limit, a Twitter bio must be accurate, exciting, targeted, flattering, humanizing, intriguing, and connected. You only have limited space to make a good first impression, and even less so on Instagram, with 150 characters. But the key to a good bio, highlights a guide to personal branding on Instagram by Later, is to split it into two parts: who you are, and what you can do for the audience. It can be tempting to make it all about you — after all, it is your bio — but it’s important to let your potential new followers know what’s in it for them, too.

So, when making a bio focus on describing yourself, the things you do, and the purpose that fuels you.

Determine your area of expertise and make quality content

In order to bring your accounts to the right people, the first thing you have to do is determine your area of expertise. With a unique focus on a specific niche, it will be easier for you to prove that you understand what you are talking about. This then helps build your reputation and credibility, making you more attractive to employers and the general audience. And once you know your area of expertise, the next thing you have to do is make quality content.

Churning out informative, relatable, and highly relevant content can help establish your authority and allow other users to see the benefit of following and connecting with you. When creating a post, stay away from clichés and instead, focus on authenticity. As Business2Community’s write-up on social media marketing pointed out, audiences can smell fake from a mile away. While in-your-face brand strategies can easily make them turn away, unoriginal ones can make you look hollow.

Be consistent and engage regularly

With millions of other people also utilizing social media to build their personal brand, the keys to standing out would be engaging regularly and posting consistently. By focusing on these, you can gain influence, grow your following, and make the algorithm favor your posts more.

To avoid over-posting, which can make you look desperate and cause fatigue on your end and annoyance on your audience’s, try to limit the number of posts you make in a day. According to a study cited by Inc., here’s how often you should post on each major social media site per day:

• Facebook: 1 post per day
• Twitter: 15 Tweets per day
• Instagram: 1-2 posts per day
• Pinterest: 11 Pins per day
• LinkedIn: 1 post per day

Remember, branding is a way of life, and social media offers plenty of tools for you to do it well. Know who you are and be mindful of what you post and how — and you’re well on your way to making a good impression on your chosen platforms.

Originally posted 2021-04-22 07:43:00.