#goalsConfidential: Judia Black, Sommelier, NYC

#goalsConfidential highlights the inspiring lives and advice of multicultural women living and working internationally.

Judia Black is the CEO, of enJoie, A Lifestyle, Media and Events Company.  Judia, a certified Sommelier, calls herself a “cork dork” and brings people together over wine and food.

Tell me more about your business? 

My business teaches people about holistic healthy living, with an emphasis on food, wine and lifestyle. We talk about practical tips for living a fit and healthy lifestyle by practicing moderation in all areas and a non-judgmental attitude, thereby keeping stress at a minimum….The problem the business solves is helping people get the most out of their lives in the least amount of time.

Can you tell me about where you grew up? How did that influence you?

I grew up in Atlanta, Georgia, the nexus of the American South, in a family of farmers and food lovers. At the time, Atlanta was very segregated, but that did not stop African-Americans from seeing the possibilities for ourselves. I grew up around African-American teachers, doctors, lawyers, civil rights leaders and entrepreneurs. We were not all wealthy, but were very comfortable with who we were and came together to help uplift each other. Religion and spirituality were very important.

If you were your own coach, what coaching would you give yourself right now?

If I were my own coach, I would tell myself to find ways to bring more play into my work. I would talk to myself about the importance of focusing on my personal priorities more and not be distracted by other people’s attempts to use me for promoting their own agendas that have nothing to do with mine. I would remind myself that entrepreneurship is a marathon, so it is important to pace oneself.

What ritual or routine has improved your life the most?

The ritual/routine that has improved my life the most is early morning meditation and affirmation, followed by exercise. I notice the difference in my ability to focus and my energy level when I go for more than 3 days without exercise.

What piece of clothing, food, or self-care practice makes you feel beautiful?

The self-care practice that makes me feel beautiful is regular exercise and going to the hairdresser. For most Black women, having a good hairdresser is essential, because our hair is dry and kinky so we typically have to do more than wash and wear;  even natural styles need moisturizing, detangling, braiding, twists and other time-consuming rituals to look groomed.

What have you learned from other cultures that has influenced your work?

The biggest lesson I have learned from other cultures that has influenced my work is the importance of community. In some of the most successful cultures (e.g., Koreans, Jewish), people focus on self-help and realize they can go farther by working together and lifting one another up rather than competing with each other. Divisiveness is the enemy of success.

Originally posted 2018-02-27 08:20:28.